The Initiative

The main idea of the “Italian Venture Hotellerie” initiative is to enhance the value of proprietary assets of different kinds of businesses, all in the hotelier sector.
Participants will have the opportunity to pool assets and services through a logic of exchange or “barter”, thus generating significant benefits for all those who are actively involved.
Indeed exchange enables hotelier businesses to acquire goods or services from supplier companies not with money (or perhaps only in part), but rather through using their main asset: hotel rooms (unused) and any other associated services.